Uncommon Knowledge Interview with Andrew Ferguson (Part One)

View books. Today on Uncommon Knowledge, Andrew Ferguson exposes the marketing industry behind college applications.

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  • 08/21/2022
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So this enormous amount of data is gathered both by private firms and by the College Board and then it is sold to colleges at about thirty cents a name. So a college can say, “You know I want somebody who wants to go to a conservative campus and really wants to study abroad and is interested equestrian studies, whatever.” So by, tap, tap, tap, out comes three thousand names. So they can target their mailing.

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