Rep. Roscoe Bartlett, (R.-Md.), puts a lot of stock in the power of bumper stickers.
According to the Frederick News Post, he is encouraging supporters of Scott Rolle's attorney general campaign in Maryland to put a bumper sticker on their cars. Here's why:
"Let me tell you what that bumper sticker does," he said, "it's worth about $250 in advertising."
A lot of people will not vote party line, nor will they vote on issues, he said.
"They're going to vote for a perceived winner, and there's nothing like having a perceived winner if about every third car you see on the road has a Scott Rolle bumper sticker on it," Mr. Bartlett said. "That sends a message."
