URGENT: In today’s edition of things the internet is choosing to read into and be mad about for no reason--Sydney Sweeney wore jeans.
If you’ve been online today, you’ve probably witnessed the latest meltdown coming from the left. What’s driving this wave of outrage? American Eagle’s newest advertisement for jeans featuring Euphoria’s Sydney Sweeney. According to left-wing TikTokers, this isn’t just a denim promotion, but, "blatant propaganda disguised as a clothing advertisement.”
Critics argue the ad concept hinges on a pun, “genes” vs. “jeans,” delivered by a blonde, blue-eyed woman talking about inherited traits like eye color, followed by a narrator stating, “Sydney Sweeney has great jeans.” Many liken the messaging to eugenics-era themes that once celebrated white genetic superiority. The ad includes suggestive moments with a focus on Sweeney’s cleavage, framing the campaign as overtly sexual to drive attention.
Yet American Eagle’s spokesperson notes the debut of “The Sydney Jean,” a limited-edition piece featuring a butterfly emblem recognizing domestic violence awareness, with proceeds going to Crisis Text Line.
So, why is the left so mad?
Because Sydney Sweeney is blonde, blue-eyed, and hasn’t publicly declared allegiance to progressive causes. In 2022, at her mom’s 60th birthday party, a few guests wore hats styled like MAGA merch and Blue Lives Matter designs. That’s it, no political endorsements, no campaign rallies, just a casual family gathering.
Yet somehow, that minor detail was enough for the left to brand her a full-blown fascist. Ironically, on television, Sydney plays Cassie, a promiscuous teenager who is anything but conservative.
Still, the left remains determined to cast Sydney Sweeney as a MAGA culture emblem. It’s almost unbelievable that in 2025, we still have to clarify that someone isn’t a Nazi.
TikTok user Lyndsay LP says: “It wasn’t a commercial for jeans, it was a commercial for not sees.” Bianca chimes in: “Yep she’s a raging MAGA.” Delilah adds: “It was low key give blonde hair blue eyes are the right genes yahtzee propaganda.”
These comments perfectly illustrate the absurdity of this situation. A young woman simply working in her profession and making no overt political statements is suddenly a symbol of an ideology she has never espoused. The racialized undertones of “right genes” remarks only deepen the disturbing implications of this internet outrage.
You might expect that a woman who once said she had no control over how she was sexualized in the media, and is now taking control of her image, would be praised by the left. Instead, Sydney Sweeney embodies everything third-wave feminism can’t control: traditional beauty, apolitical confidence, and (God forbid) not hating men.
As brands move away from woke culture, suddenly the women who scream “my body, my choice” seem furious when a woman chooses femininity. Now, if a woman is happy with her body, her “jeans,” it’s suddenly Nazi propaganda promoting eugenics.
Let’s be clear: this is not a political debate. It’s a battle over aesthetics. The backlash isn’t rooted in facts but in aura. And the “aura” Sydney Sweeney gives off is apparently dangerous not because she’s said anything controversial, but because she hasn’t.
She doesn’t post about climate change. She hasn’t released emotional videos about reproductive rights or engaged in performative activism. She quietly works, takes pretty photos, and accepts brand deals. To some on the left, that silence itself is a form of violence.
What we’re really witnessing is the left’s growing discomfort with anything that suggests femininity, faith, or tradition, especially when it doesn’t come with a progressive disclaimer. The outrage over Sydney’s denim ad isn’t about policy or principle. It’s about control.
Seriously, when did modeling for an American denim brand become a threat to democracy?
The women losing their minds over this ad aren’t afraid of fascism. They’re afraid of unapologetic femininity. They’re uncomfortable with a woman who looks traditionally beautiful, embraces mainstream style, and refuses to wear her politics on her jeans.
This isn’t activism. It’s projection.
Sydney Sweeney doesn’t owe the internet an explanation for her mom’s birthday party, her body, or her brand deal. She’s an actress in a denim commercial. If you see authoritarianism in that, it says far more about you than it does about her.
