Biden Admin to File Lawsuit Against Google Over Digital Ad Monopolization

This article was originally published in The Post Millennial, part of the Human Events Media Group

The Biden administration is mounting a lawsuit against Google's parent company, Alphabet Inc., alleging antitrust violations related to the search engine's ad market dominance.

The Justice Department is expected to file the federal lawsuit as soon as Tuesday, Bloomberg reports.

Google makes the vast majority of its revenue from advertising, which is expected to bring in $73.8 billion for the company this year. By acting as both an ad-buying service for marketers and an ad-selling service for publishers, the company has put itself in a position where it can take a dominating hold of the online advertising industry.

Both marketers and publishers have complained that Google isn't transparent enough with its ad-buying and selling practices, particularly where the money goes.

Google has argued that the advertising industry is crowded and competitive, noting that its rivals are other market-dominating companies such as Amazon, Meta, and Microsoft.

The company remains the market leader in advertising, but that lead has been narrowing in recent years. Between 2016 and 2022, its share of US digital ad revenue fell by approximately eight percent.

This is not the first time that the DOJ has filed a lawsuit against Google for antitrust violations.

Donald Trump's attorney general, William Barr, sued Google over monopolizing the search industry, alleging that the company used exclusive deals with wireless carriers and phone makers to dominate the industry and shut out the competition. This suit is expected to go to trial in September.

Three state attorneys general have also filed separate suits against Google, alleging that the company's business practices allow it to dominate the markets for online search, advertising technology, and apps on the Android mobile platform.

Opinion

View All

Poll: 59 Percent of Americans Thought Balloon Episode 'Made Biden Look Weak'

The poll, conducted by The Trafalgar Group found that 59.2 percent of Americans believe the handling ...

House Republicans Launch Investigation into CCP Influence at U.S. Universities

Led by Reps. Pat Fallon (R-TX) and Jim Banks (R-IN), the investigation is focused on the funding rece...

Transgender Activists Occupy Oklahoma Capitol to Demand Legal Child Sex Changes

The Millstone Act would 'prohibit Oklahoma doctors from providing gender transition procedures or ref...

Venezuelan, Cuban Migrants Being Scammed Out of Life Savings Via Fake 'Travel Schemes'

Fake companies are capitalizing on the legal requirement for asylum seekers to have a U.S.-based spon...

© 2023 Human Events, Privacy Policy