AmazonPrime Program Price May Rise (HuffingtonPost)
AmazonPrime membership price may rise by $20-$40 in the future. AmazonPrime, the program which gives customers free, two-day shipping, as well as free access to AmazonPrime Instant Video and a Kindle lending program, has been $79 per year since the program’s beginning nine years ago. AmazonPrime customers reportedly order twice as much and more expensive merchandise than non-Prime customers. In a late call on Thursday night, the internet retailer revealed it might have to raise prices to respond to rising fuel and shipping costs. If the price-hike strategy succeeds, Amazon.com, Inc. could produce increased revenues. Whether the amount would be enough to help boost per-share earnings for investors remains to be seen.
