Political ads can be difficult to evaluate. Sometimes memorable ads aren't particularly effective. I still have fond memories of the Demon Sheep, but she wasn't able to secure a campaign victory for her candidate.
The Romney campaign has already gotten quite a bit of mileage out of contrasting their candidate with Barack Obama's chilling vision of "You Didn't Build That" collectivist theory. Now they've refined that contrast into nuclear political ordnance. This morning I've been hearing people compare the power of this ad to the infamous "Daisy" mushroom-cloud commercial deployed against Barry Goldwater.
Unlike "Daisy," this one is honest. This really is what Campaign 2012 is all about. It never should have come to this, but it has.
