Any good PR professional will tell you that the backdrop of a press conference matters. So instead of holding a boring press conference in some hotel conference room, hold it at a location that actually underscores your message.
According to the Washington Times, Republicans are criticizing a Democrat memo which encourages members of Congress to do just that...
"Democratic leaders also recommended that members hold press conferences this week at ports, local veteran halls and factories to sell their agenda aimed at protecting Americans' security here and on the battlefield."
