Disney’s efforts to go woke have significantly ramped up over the last ten years. In 2013, Disney’s “Frozen” grossed over one billion dollars at the box office and was one of the biggest princess movies for the youngest generation. Not a single little girl wasn’t singing the song “Let it Go” or “Do You Want to Build a Snowman?”
This is when Disney’s subtle efforts to put political agenda in children’s content really began. This film centered around two female lead characters, rather than a traditional male-and-female relationship. The male characters who are in the film are weak, problematic, and insignificant. “Frozen” also had a scene with a character who is implied to be gay. In the film’s sauna scene, the market man references his family and the scene shows one other adult man and four children.
When “Frozen 2,” was set to be released, there were several people who rumored that Elsa would be portrayed as queer or lesbian. Many LGBTQ+ activists on social media were heavily pushing for Disney to make this character a member of their identity-obsessed community. With the imminent release of “Frozen 3,” many wouldn’t be surprised if Disney does decide to include an LGBTQ+ cast member, given their recent string of shows featuring characters who rank higher on the intersectional hierarchy.
In recent years, Disney has been showcasing same-sex couples, race-swapping original characters, and even showcasing BLM and police brutality — as seen in the new “Proud Family” series on Disney+.
But whether or not Disney will continue on this pattern of behavior remains to be seen. The company has lost more than $100 billion in market value in the last year. Disney has also announced this year that they will be firing 7,000 workers due to “strategic realignment.” Disney+ streaming numbers have decreased as well, as more and more families have been unsubscribing.
This piece originally appeared at TPUSA.
