Online Fundraising Only Helps 'Big Name' Candidates

The Washington Post has a story today about the nascent trend of online political fundraising.

According to the Post:

"The Internet is perhaps the single most important development in political fundraising, and Democrats appear to have taken better advantage of it than Republicans. More than half of Democrats gave online, more than double the percentage of Republicans. More than 80 percent of the contributions by people ages 18 to 34 were made online. Almost half of all small, online donors gave without being asked first by the campaigns."

But be ye not mislead…

As I’ve pointed out in the past, while it is true that nationally-known candidates can raise lots of money this way, the danger is that the average candidate will think online fundraising is the answer to their fundraising problems.

…It isn’t.

Sure you should have a website that can accept donations. But don’t think that your local state senate campaign will fund one single project this way.

The truth is that the best way to raise money is to ask for it personally.

…To hear more of my ranting on the subject, check out my article, Why Most Candidates Can’t ‘Hackett.’