Video sharing platform Rumble has broken records in August, increasing monthly active users to 78 million. This, the platform reports, is a 77 percent year over year growth. Much of that growth came from Gen Z users, between the ages of 18-24.
That growth was strong in the US and Canada, as well, with a 63 million increase, or a 103 percent year over year growth.
"When you look at the data, and especially our 63 million MAUs in the US and Canada, it is clear to me that Rumble’s growth is one of the reasons that Big Tech platforms have stagnated," said Rumble CEO Chris Pavlovski.
"In recent years, our user growth came primarily from consumers of news and political content. As new content creators come to Rumble, we are seeing growth from the Gen Z demographic, a massive new audience for our platform."
Rumble went public in December 2021. A Canadian company, Rumble merged with CF Acquisition Corp VI (CFVI.O) with an initial enterprise value of $2.1 billion. Donald Trump joined the platform in June 2021.
Rumble describes itself as a "high-growth neutral video platform that is creating the rails and independent infrastructure designed to be immune to cancel culture. Rumble’s mission is to restore the Internet to its roots by making it free and open once again."