The Black Lives Matter movement is leading a boycott of “white companies” until New Year’s Day, encouraging supporters to end “white-supremacist-capitalism” by shopping only at black-owned businesses during the holidays.
The boycott is being promoted under the hashtag #BlackXmas and #BuyBlack, among others.
“White-supremacist-capitalism uses policing to protect profits and steal Black life,” an Instagram post by the Black Lives Matter Global Network Foundation reads. “Skip the Black Friday sales and buy exclusively from Black-owned businesses.”
“We’re dreaming of a #Blackxmas,” the BlackXmas website says. “That means no spending with white companies from 11/26/2021-01/01/2022.”
The organization also urges supporters to move their money out of “white-corporate banks that finance [their] oppression and open accounts with Black-owned banks,” Fox Business reports.
“#BlackXmas challenges us to shake off the chains of consumerism and step fully into our own collective power, to build new traditions, and run an offense as well as a defense,” a blog post announcing the event reads. “Let’s harness our economic power to disrupt white-supremacist-capitalism and build Black community.”