Big Data Shoots for Big Future Returns

The world’s first big data and analytics exchanged-traded fund is the PureFunds ISE Big Data ETF (BIGD).

“Big data” is a recent concept that refers to extremely large data sets that may be analyzed by computers to reveal important patterns and trends. The concept is widely applied in fields associated with human behavior and interactions.
Some experts estimate that by 2019, big data will drive $48.6 billion in annual spending worldwide. That dollar total would be 44 times the 2009 figure.

Big data is an area of analytics that has potential to play a much more significant role down the road. To put things in perspective, according to a 2013 report by SINTEF, a large independent research organization in Norway, 90% of all the data in the world has been generated over the last two years. Furthermore, IBM estimates that 2.5 quintillion bytes of data now are created each day.

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