Does Business Need a New Brand?

???Capitalism is awesome!??? — John Mackey, co-CEO, Whole Foods Market

This week I was a guest of John Mackey, co-CEO of Whole Foods Market, to attend the 10th anniversary of the Conscious Capitalism CEO Summit in Austin, Texas. It was an incredible opportunity to listen to some of the most successful entrepreneurs in the country who have adopted a ???stakeholder??? philosophy of improving the lives of workers, executives, suppliers, customers and investors.

Top CEOs included:

Jostein Solheim, CEO of Ben & Jerry???s, the socially active ice cream company based in Vermont. He said that taking stands on issues (his company supported ???Occupy Wall Street??? several years ago) has not hurt the company???s bottom line. In fact, Ben & Jerry???s has higher profit margins than any of its competitors.

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