Net neutrality proponents use cat memes to spread message

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Net neutrality: an idea so serious it takes Internet cat memes to convey.

At least that???s the message spread by Free Press, a nonprofit lobbying group focusing on online communication issues.

The campaign launched, the campaign site wholly owned by the Free Press, asks that ???Internet cats unite!??? and supporters use social media to spread the ???unofficial mascots??? of the complex network of computers and connections known as the Internet.

Using the felines, the group staked out at the Federal Communications Commission???s offices last week, hoping to lobby the agency to classify Internet broadband as a public utility under Title II, effectively rendering online services to regulation by the government.

On the site, Free Press puts on display the many cat posters, props and costumes used in their one-day protest in front of the Federal Communications Commission???s offices.

The group boasts that more than 400 felines were present at the protest, a symbolic gesture because cat memes apparently make up a ???whopping 15 percent of all Internet traffic,??? according to the group.

They were joined by coalition organizations 18 Million Rising, Consumers Union, Fight for the Future, Hollaback!, MAG-Net, Media Mobilizing Project, Open Media, and Women, says their website.

Free Press is one of dozens of nonprofit organizations funded by the Ford Foundationto help lobby the government to reclassify Internet as a common broadband utility.

Since 2007, the Ford Foundation has dropped $46 million in support of pro-net neutrality organizations such as Free Press and others, according to a investigation.

While cats are the main mascots in their fight to push the internet towards government regulation, it???s still unclear exactly what FCC Chairman Tom Wheeler will introduce when this matter is finally decided at the end of this month.

Until then, the cats will keep meowing and the fight to regulate the internet will rage on.