Early Holiday Sales Projections Vary Widely

It is that time of the year again! No, it’s not Halloween and not even Thanksgiving, which is one of my favorite holidays of the year.

Instead, it is the time for the official 2014 Holiday Shopping forecast by the National Retail Federation (NRF). That report kicks off the excitement, anticipation and mental fatigue felt by those who try to predict sales for the upcoming holiday shopping season. I know we are only 10 days into October and weeks away from Halloween, but the forecasting already has begun in earnest.

Depending on the firm doing the forecasting, the time horizon for the holiday shopping season can run from November to January. With that view, the 2014 holiday shopping season kicks off in exactly three weeks.

Read more about projections for the upcoming holiday shopping season at Eagle Daily Investor.