The People for Ethical Treatment of Animals (PETA) is perfecting and testing a new app to dissuade even more meat-eaters from indulging in their barbeque favorites this summer.
The â??Scent of Deathâ? is part of the new â??Meat Stinksâ? smartphone and tablet app designed to simulate the smell of decaying animal flesh in grocery stores and supermarkets. The appâ??s designer, 15-year-old Joseph Arambula,Â demonstratedÂ its effects to passerby at Ralphs grocery store in Los Angeles on May 20.
PETAâ??s Lindsay Pollard-PostÂ describedÂ how the app works:
Vegan kids who download the app and insert a special scent-releasing dongle into their phonesâ?? headphone jacks will be armed and ready to educate their meat-eating parents during their next grocery store visit. When they reach the meat department and scan the barcode of a package of chicken parts, ourÂ â??Meet Your Meatâ?Â slaughterhouse exposĂ© begins playing. Kids can then simply push the â??Meat Stinksâ? button to release a putrid odorâ??one that replicates a slaughterhouseâ??s stench of feces, blood, and decomposing fleshâ??to open their parentsâ?? eyes (and noses) toÂ the cruelty that chickens endureÂ before they end up in grocery stores.
PETAâ??s executive vice president, Tracy Reiman, tied American soldiers dying on the battlefield to killing animals for food in light of common Memorial Day traditions of consuming hot dogs, hamburgers, chicken and steak at outdoor cookouts.
â??Itâ??s time for Americans to rethink honoring their countryâ??s fallen service members by eating the corpses of animals who didnâ??t want to die,â? ReimanÂ said. â??All anyone has to do is go vegan and the â??scent of deathâ?? will never haunt them again.â?