Yesterday, two U.S. real estate giants, American Realty Capital Properties Inc. (ARCP) and NorthStar Realty Finance Corp (NRF), issued statements denying that they were engaged in merger talks. If anything can be gleaned from their individual messages, it???s this: the two companies are definitely negotiating something, they???re just not calling it a merger. But the investing public is well aware of how corporate marketers can spin a message. Thus, investors sent Northstar shares zooming 12 percent on Monday, before giving back some of that gain prior to the closing bell. Depending upon how a deal is ultimately structured — and named — shareholders who saw through the companies??? ???no merger??? messages could make a hefty profit.