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Caterpillar to Start Excavating Information

The worldâ??s largest maker of construction and mining equipment, Caterpillar (CAT), may be shifting gears a bit to cash in on the rise of Big Data.

Caterpillar to Start Excavating Information (YahooFinance)

The worldâ??s largest maker of construction and mining equipment, Caterpillar (CAT), may be shifting gears a bit to cash in on the rise of Big Data. Each of the companyâ??s 178 independent dealers are being encouraged to think of the machinery they sell as sensitive information-gathering systems, as each is outfitted with cutting-edge digital equipment. The company believes another $9 to $18 billion in easy revenue exists for its dealers, if only they take advantage of the wealth of real-time data generated by — and about — their machines in the field. Is an $18 billion pop in revenue enough to make this $61 billion company a more attractive option for you to invest in?

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Caterpillar to Start Excavating Information

Caterpillar to Start Excavating Information (YahooFinance)

The world’s largest maker of construction and mining equipment, Caterpillar (CAT), may be shifting gears a bit to cash in on the rise of Big Data. Each of the company’s 178 independent dealers are being encouraged to think of the machinery they sell as sensitive information-gathering systems, as each is outfitted with cutting-edge digital equipment. The company believes another $9 to $18 billion in easy revenue exists for its dealers, if only they take advantage of the wealth of real-time data generated by — and about — their machines in the field. Is an $18 billion pop in revenue enough to make this $61 billion company a more attractive option for you to invest in?

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