Since 2008, Toyota Motor Corp. (TMC or 7203 on the Nikkei) has watched its 16.3 percent market share slide back to 13.5 percent, according to IHS Automotive. This 2.8 percent loss matches the percentage gain for Ford Motor Company (F) in that same time frame, bringing F‚??s market share to 13.2 percent. Contributing to Toyota‚??s waning market share was the recall of 10 million vehicles in 2009 and 2010, along with the effects of the 2011 tsunami and earthquake. Looking ahead, Ford expects to build market share on its core models, while Toyota appears to be opting for a ‚??Hail-Mary‚?Ě strategy by revamping the design of its Corolla, RAV4 SUV and Highlander SUV. The effects of these redesigns won‚??t be felt until 2015. Until then, where would you rather park your investment funds?
Sign up to the Human Events newsletter