Connect with us

archive

Starbucks Lowers Prices: Sign of the Apocalypse or Time to Invest?

Starbucks Lowers Prices: Sign of the Apocalypse or Time to Invest? (24/7.com)

When a company can get away with charging upwards of $5 for a cup of coffee, the last thing you might expect from it would be discount coupons. Yet, Starbucks is offering exactly that — $1-off coupons — to customers willing to test the taste of the company‚Äôs new ‚Äúinstant VIA latte‚ÄĚ versus that made by its baristas. Whether this move is a cunning way to get more customers involved in a marketing survey, or the company‚Äôs way of handling a fading product line, isn‚Äôt clear at the moment. For investors who don‚Äôt care which it is, and just want $1 off of their Starbucks coffee, the ‚ÄúStarbucks VIA Latte Taste Challenge‚ÄĚ runs from today through Sunday, Jan. 19. For those who do care, Starbucks introduced the VIA line in an effort to break sales out of its stores and into supermarkets. But it doesn‚Äôt appear to need another new revenue stream, as revenues from the last quarter rose 13 percent to $3.8 billion. In this instance, it‚Äôs probably not the apocalypse.

Newsletter Signup.

Sign up to the Human Events newsletter

Advertisement
Advertisement

TRENDING NOW:

Justin Trudeau Justin Trudeau

How Justin Trudeau Is Pushing Canada Further Right

FOREIGN AFFAIRS

Beto Is Using His Slave-Owning Ancestry.

U.S. POLITICS

Twitter free speech activist Lindsay Shepherd Twitter free speech activist Lindsay Shepherd

Twitter Bans Free Speech Champion Lindsay Shepherd For “Abusing” Trans Activist

CULTURE

archive

Starbucks Lowers Prices: Sign of the Apocalypse or Time to Invest?

Starbucks is offering $1-off coupons to customers willing to test the taste of the company‚??s new ‚??instant VIA latte‚?Ě versus that made by its baristas.

Starbucks Lowers Prices: Sign of the Apocalypse or Time to Invest? (24/7.com)

When a company can get away with charging upwards of $5 for a cup of coffee, the last thing you might expect from it would be discount coupons. Yet, Starbucks is offering exactly that — $1-off coupons — to customers willing to test the taste of the company‚??s new ‚??instant VIA latte‚?Ě versus that made by its baristas. Whether this move is a cunning way to get more customers involved in a marketing survey, or the company‚??s way of handling a fading product line, isn‚??t clear at the moment. For investors who don‚??t care which it is, and just want $1 off of their Starbucks coffee, the ‚??Starbucks VIA Latte Taste Challenge‚?Ě runs from today through Sunday, Jan. 19. For those who do care, Starbucks introduced the VIA line in an effort to break sales out of its stores and into supermarkets. But it doesn‚??t appear to need another new revenue stream, as revenues from the last quarter rose 13 percent to $3.8 billion. In this instance, it‚??s probably not the apocalypse.

Newsletter Signup.

Sign up to the Human Events newsletter

Written By

TRENDING NOW:

Justin Trudeau Justin Trudeau

How Justin Trudeau Is Pushing Canada Further Right

FOREIGN AFFAIRS

Beto Is Using His Slave-Owning Ancestry.

U.S. POLITICS

Twitter free speech activist Lindsay Shepherd Twitter free speech activist Lindsay Shepherd

Twitter Bans Free Speech Champion Lindsay Shepherd For “Abusing” Trans Activist

CULTURE

Connect
Newsletter Signup.

Sign up to the Human Events newsletter