The tallies are still coming in, but after the newly found Thanksgiving Day shopping bonanza by the likes of Target (TGT), Walmart (WMT), Best Buy (BBY) and others, as well as the more traditional Black Friday kick-off to holiday shopping, it appears the big winner was online shopping.
Data from Adobe Systems (ADBE), which analyzed 180 million visits across more than 1,000 U.S. retail websites, suggests that online shopping on Thanksgiving Day itself totaled $1.06 billion. Breaking down that Adobe-generated data, roughly 21% of all Thanksgiving online sales came through mobile devices this year, with $152 million spent via tablets and $70 million via smartphones from the likes of Apple (AAPL), Samsung and Amazon (AMZN). Speaking of Amazon, it and eBay (EBAY) performed strongly with Thanksgiving e-commerce sales due to heavy promotions designed to lure shoppers, per marketing and website optimization company Monetate, which based its findings on data from nearly 30 million online shopping sessions.
And that was just Thanksgiving Day.
Read more about how you can profit from Holiday shopping at Eagle Daily Investor.