Connect with us

archive

DirecTV and Toyota to Launch Dynamic Advertising and a New Era of Marketing

In a new advertising endeavor, DirecTV and Toyota have teamed up to try out ??dynamic advertising.?

DirecTV and Toyota to Launch Dynamic Advertising and a New Era of Marketing (Bloomberg)

In a new advertising endeavor, DirecTV and Toyota have teamed up to try out ??dynamic advertising.? This new approach threatens the traditional advertising model which shotguns product marketing — trying to capture the broadest segment possible with a single ad. Dynamic advertising allows companies like Toyota to sift through mountains of consumer data to target a very narrow segment of consumers — in this case, people most likely to purchase an all-electric, RV-4 SUV. This approach will greatly reduce the amount spent on broad-based advertising, and threatens to reshape how America does business. And for investors who focus on the nexus between communication and advertising, it could mean a need to completely overhaul existing portfolio holdings.

Newsletter Signup.

Sign up to the Human Events newsletter

Written By

Advertisement
Advertisement

TRENDING NOW:

Dunkin Donuts Refuses to Get Woke: ‘We Are Not Starbucks’

CULTURE

‘Reaganesque’: Economist Tells CNBC Trump Could Shift Global Order In China Trade War

FOREIGN AFFAIRS

Does ‘Impeach Trump’ Amash Have Financial Interests in China?

FOREIGN AFFAIRS

Salvini: ‘Extremists’ Are Those Who’ve Governed Europe in the Name of Finance, Multinationalism, Mass Migration.

FOREIGN AFFAIRS

Connect
Newsletter Signup.

Sign up to the Human Events newsletter