Apple Picks Profits over Popular Approval (Reuters)
Apple released its next iteration of iPhone yesterday, featuring a high-end iPhone 5S, complete with fingerprint scanner and retailing for a not-so-modest $549. While the higher price means the company can maintain margins, itâ??s not likely to help reclaim market share from Googleâ??s Android-based phones. Nor is it expected to impact the emerging marketâ??s demand for cell phone technology. According to Sanford C. Bernstein analysts, â??â?¦Appleâ??s inability/unwillingness to come out with a low-priced offering for the emerging markets nearly ensures that the company will continue to be an overall share loserâ?¦â?ť But will this be enough to make consumers hang up on Apple shares, as well?
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