Welcome to PowerTalk, where we talk with CEOs, COOs and other key business people at public and private companies as well as other subject matter experts.
Normally each week, I bring you one PowerTalk, but this week I have one last Easter egg that I want to share with you. That‚??s right, instead of one PowerTalk I not only have two for you that offer double the insight, but two that cover different ways of identifying companies that are doing it right.
First up is Michael D. Brown, author of Fresh Passion: Get A Brand or Die A Generic. Michael has a track record for not only jump starting sales at the companies he‚??s worked for but also has an impressive record of doubling customer satisfaction indices for those companies within 45 days of working with them. Those companies include Marriott, Wendy‚??s, Capital One, British Petroleum, Macaroni Grill and dozens of others.
The second PowerTalk is with Debra Kaye,¬†a partner at Lucule Consulting and author of the new book Red Thread Thinking: Weaving Together Connections for Brilliant Ideas and Profitable Innovation. Debra specializes on innovation to produce future forward business opportunities and has worked with companies and products that include Mars‚??s Dove line of chocolates, Microsoft‚??s X-Box, Kimberly Clark‚??s Kotex products, Electronic Arts and dozens of others.
A company that gets it right on the front lines with the customer is a company heading in the right direction.¬† Listen to Michael’s dynamic interview now. Click here to listen the equally dynamic interview with Debra.
Special introductory offer: Right now you can try Chris Versace‚??s PowerTrends risk-free for only $99! Find out how, here.
Access prior PowerTalk interviews here: