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GOP: Growth and Opportunity Project

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“In December 2012, Republican National Committee Chairman Reince Priebus announced the Growth and Opportunity Project. As the co-chairs of the project, we were charged with making recommendations and¬†assisting in putting together a plan to grow the Party and improve Republican campaigns. We were asked to dig deep to provide an honest review of the 2012 election cycle and a path forward for the Republican Party to ensure success in winning more elections.

As requested by Chairman Priebus, we made recommendations in the following areas:

1. Messaging
2. Demographic Partners
3. Campaign Mechanics
4. Friends and Allies (Third Party Groups)
5. Fundraising
6. Campaign Finance
7. Primary Process


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