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Barack Obama, master of the negative ad

Early in the campaign season, President Obama complained incessantly about the barrage of negative ads he would surely face from challenger Mitt Romney.  He brought it up at virtually every campaign appearance.  Here’s an example from July:

“We’re about to get hit with an avalanche of negative ads,” Obama warned in fundraisers.  He denounced such ads as contributing to an unhealthy atmosphere of cynicism among the electorate.

Well, the numbers are in for September, and it’s not even close.  According to the Wesleyan Media Project, Barack Obama is the undisputed master of the negative ad.  “6.3 percent of the Obama ads were positive, 20.3 percent showed contrasts between the two candidates, and 73.3 percent were negative – or straight-up attacks on Romney and his record,” says the report.

By contrast, “11.9 percent of Romney’s messages were positive, versus 52.1 percent that compared him to the president, and 36 percent that were negative attacks on Obama.”

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archive

Barack Obama, master of the negative ad

Early in the campaign season, President Obama complained incessantly about the barrage of negative ads he would surely face from challenger Mitt Romney.  He brought it up at virtually every campaign appearance.  Here’s an example from July:

“We’re about to get hit with an avalanche of negative ads,” Obama warned in fundraisers.  He denounced such ads as contributing to an unhealthy atmosphere of cynicism among the electorate.

Well, the numbers are in for September, and it’s not even close.  According to the Wesleyan Media Project, Barack Obama is the undisputed master of the negative ad.  “6.3 percent of the Obama ads were positive, 20.3 percent showed contrasts between the two candidates, and 73.3 percent were negative – or straight-up attacks on Romney and his record,” says the report.

By contrast, “11.9 percent of Romney??s messages were positive, versus 52.1 percent that compared him to the president, and 36 percent that were negative attacks on Obama.”

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Written By

John Hayward began his blogging career as a guest writer at Hot Air under the pen name "Doctor Zero," producing a collection of essays entitled Doctor Zero: Year One. He is a great admirer of free-market thinkers such as Arthur Laffer, Milton Friedman, and Thomas Sowell. He writes both political and cultural commentary, including book and movie reviews. An avid fan of horror and fantasy fiction, he has produced an e-book collection of short horror stories entitled Persistent Dread. John is a former staff writer for Human Events. He is a regular guest on the Rusty Humphries radio show, and has appeared on numerous other local and national radio programs, including G. Gordon Liddy, BattleLine, and Dennis Miller.

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