Tuesday voters go to the polls in Wisconsin with the potential of recalling Gov. Scott Walker. What is being touted as a race that could have national implications come November is being viewed as an incredibly tight race by a variety of polls.
From my vantage point as an online marketer, the outcome online is not even a horse race. Gov. Scott Walker has more than 195,000 Facebook Likes and 61, 593 Twitter followers. Walker’s primary opponent, Tom Barrett, in this recall is a distant second with 52,642 Facebook Likes and 7,709 Twitter Followers. Walker has nearly four times the number of social media friends over seven times the number of followers. We will all be watching tomorrow night as the votes are tallied as to whether this online differential is indicative of the popular vote in Wisconsin.
Little doubt that Walker and his campaign team have spent serious money in Wisconsin to fight the battle versus organized labor and the unions. The Walker team seems to have cracked the code in terms of generating a significant groundswell of support online where it matters. When and if Walker wins this recall battle, it would make sense for him to make a quick trip over to the Romney camp and share online campaign tactics. Mitt could most definitely use the help.