Connect with us
View books. Today on Uncommon Knowledge, Andrew Ferguson exposes the marketing industry behind college applications.

archive

Uncommon Knowledge Interview with Andrew Ferguson (Part One)

View books. Today on Uncommon Knowledge, Andrew Ferguson exposes the marketing industry behind college applications.

So this enormous amount of data is gathered both by private firms and by the College Board and then it is sold to colleges at about thirty cents a name. So a college can say, “You know I want somebody who wants to go to a conservative campus and really wants to study abroad and is interested equestrian studies, whatever.” So by, tap, tap, tap, out comes three thousand names. So they can target their mailing.

Written By

Click to comment

Leave a Reply

Your email address will not be published.

Advertisement
Advertisement

TRENDING NOW:

Connect