There’s a certain Republican staff on Capitol Hill that deserves a pay raise. Last week, the Senate GOP released one of the best internet videos I’ve seen in a long time (and I follow this for a living) on a topic that deserves attention and all the marketing the GOP can muster: the potential release of Guantanamo Bay terrorists into the United States.
If you haven’t seen it, take the 70 seconds to watch it now. It’s better than three-fourths of the movie trailers out there.
Interesting note: The quote from Sen. Pat Roberts was actually filmed for a separate statement on the Gitmo issue, but the Senate Republican Conference staff thought it summed up the Republicans’ view so well that they went back and found the quote to include at the end.
According to a leadership aide, the Senate Republican Conference staff collaborated to produce the final product at the direction of Senators Mitch McConnell (R-Ky.) and Lamar Alexander (R-Tenn.), who had been working together on this issue. The senators gave their blessing, and the Senate Republican Conference staff took it from there.
The video was shown first at a members-only lunch Tuesday, where the Republican senators “had a very strong reaction in favor of it,” said the aide.
Right now, the aide said, the plan is to keep the video circulating on the internet rather and not run it on TV (though Fox News did do a segment on it). The aide said the purpose behind this video is to bring the issue not only to the attention of the American people, but also to the Obama administration, which is responsible for the executive order to close Guantanamo Bay.
“I think you’re going to see this issue continue to kind of dominate the Republican message,” the aide said, though there’s no timeline on any future videos as of yet.
It’s encouraging to see the GOP — often accused of poor communication with voters and being behind the times — turn out such a dynamic project, especially on a quick turnaround. Red or blue, you’ve got to admit the video is clever and effective. Let’s hope the GOP continues to take advantage of the communications talent clearly present in its own ranks. The White House doesn’t have a monopoly on effective political strategy, and this video is a prime example.
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