A new study by BMI analysts Warren Anderson and Rachel Waters details how the broadcast media use "B-roll" (background video clips) showing pictures of higher-than-average station marquees to present a more dire picture of gas prices than reality:
Pictures of gas station prices on NBC averaged 36 cents higher than the national average between March 21 and May 24. For the typical American driver with a 20 mpg vehicle, the 36 cents extra would equal more than $200 a year.
Six of the stories in this study showed gas that was more than a dollar above the national average. ABC had four such stories and NBC two. CBS never ran a story that depicted gas at or below average.
According to experts, there are many reasons why gas prices have risen. Those include: political problems in places such as
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[Cross-posted to BusinessandMedia.org]
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