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‘Vlog’: The New Campaign Video Blog

Enough Ned Lamont. On the Republican side, I like this Dick DeVos ad, titled: "Stay With Us."

As the Detroit News writes: "The ad is based on a vlog, or video blog, that is featured each week on the DeVos campaign Web site. The vlogs generally feature the Ada businessman out on the campaign trail."

The campaign is even utilizing technology to talk about the ad …

"It’s a great way for people to have a real-time update on the activities of the campaign," DeVos campaign spokesman John Truscott said during a video chat with reporters Friday."

Vlogs? Vchats? Kudos to the DeVos vCampaign for utilizing technology!

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Written By

Mr. Lewis has managed political campaigns and served as director of grassroots for the Leadership Institute, as well as political director for GOPAC. In 2002, Campaigns & Elections magazine selected him as a "Rising Star of Politics." He is the author of "Teaching Elephants to Talk." His blog can be read at MattLewis.org.

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