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Idea for New Political Ads

As I’ve previously written political campaigns face a growing dilemma: Modern technology allows people to hide from intrusive ads. While this may be good for the consumer, it causes major problems for people who want to get their message out.

That’s why this new KFC ad is such a great idea. It is interactive and rewards viewers for taking the time to watch an ad.

I wonder how long it will be before political ads start trying to replicate this idea…

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Written By

Mr. Lewis has managed political campaigns and served as director of grassroots for the Leadership Institute, as well as political director for GOPAC. In 2002, Campaigns & Elections magazine selected him as a "Rising Star of Politics." He is the author of "Teaching Elephants to Talk." His blog can be read at MattLewis.org.

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