Getting the public to read the important and timely solicitations they receive in the mail has never been easy. But as Dale Carnegie counseled, people respond well to hearing their name – it’s like music to them.
Officials at JP Morgan Chase have apologized and promised to improve their screening policies, after a credit card solicitation letter sent to a 54-year-old naturalized American citizen came addressed to "Palestinian Bomber."
The form letter for a Visa Platinum card arrived earlier this month at the home of Sami Habbas, a grocery store manager from Corona, Calif. The words "Palestinian Bomber" appear above his address and the salutation reads, "Dear Palestinian Bomber." The document included the signature of Carter Franke, chief marketing officer for Chase Card Services.