On Wednesday, September 8, CBS broadcast a "60 Minutes" program in which CBS "Evening News" anchor Dan Rather used alleged Texas Air National Guard documents to attack President Bush's service in the Guard.
Since then, numerous experts have persuasively demonstrated that the documents were forgeries. Remarkably, however, even before Rather broadcast his story, two document experts hired by CBS told the network they had problems with them. One, Emily Will, told ABC News: "I told them [CBS] that all the questions I was asking [about the documents] at that time, which was Tuesday night, they were going to be asked by hundreds of other document examiners on Thursday if they ran with the story." CBS nonetheless ran with the story and, as late as September 20, Dan Rather was still insisting to the Chicago Tribune: "Do I think they're forged? No."
What do you think of Rather's performance in this fiasco and his continued status as the anchor of CBS's "Evening News"? The corporate sponsors of "60 Minutes" and the "Evening News" ought to be interested in your views. Below are the names and corporate contacts of some of the advertisers who have sponsored these programs between September 8 (when the forged-documents story aired) and September 26. A complete list of "60 Minutes" and "Evening News" advertisers in that time period is available here.
Advertiser
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Corporate Contacts
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Morgan Stanley
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CEO Philip J. Purcell Morgan Stanley 1585 Broadway New York, NY 10036 212-761-4000 |
UBS
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Chairman Marcel Ospel UBS 1285 Avenue of Americas, 19th Floor New York, NY 10019 212-713-2000 |
Advertiser
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Corporate Contacts
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L.L. Bean
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Chairman Leon Gorman L.L. Bean Inc. Freeport, ME 04033-0001 800-441-5713 |
Kohl's
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CEO Larry Montgomery Kohl's Department Stores N56 W17000 Ridgewood Drive Menomonee Falls, WI 53051 866-887-8884 |
Advertiser
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Corporate Contacts
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Sprint PCS
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CEO Gary Forsee Sprint P.O. Box 7086 London, Ky. 40742 888-211-4727 |
Cingular Wireless
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CEO Stanley Sigman Cingular Glenridge Highlands Two 5565 Glenridge Connector Atlanta, Ga. 30342 866-CINGULAR |
Advertiser
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Corporate Contacts
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Ace
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CEO David Hodnik Ace Hardware Corporation 2200 Kensington Ct. Oak Brook, IL 60523-2100 866-290-5334 |
Home Depot
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CEO Robert L. Nardelli Home Depot 2455 Paces Ferry Road, NW Atlanta, GA 30339-4024 800-553-3199 |
Lowe's
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CEO Robert L. Tillman Lowe's P.O. Box 1111 North Wilkesboro, NC 28656 800-44LOWES |
Advertiser
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Corporate Contacts
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Cover Girl, Olay
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A.G. Lafley Procter & Gamble Company One Procter & Gamble Plaza Cincinnati, Ohio 45202 |
L'Oreal
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CEO Lindsay Owen-Jones L'Oreal 575 5th Avenue New York, NY 10017 |
Just for Men by Combe
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CEO Chris Combe Combe 1101 Westchester Avenue White Plains, NY 10604 |
Advertiser
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Corporate Contacts
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Ford, Lincoln, Mercury
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CEO William C. Ford, Jr. Ford Motor Company P.O. Box 685 Dearborn, MI 48126-0685 800-232-5952 |
Toyota Motor North America
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CEO Toshiaki Taguchi Toyota Motor North America 19001 S. Western Ave., Dept. WC 11 Torrance, CA 90509-2991 800-GO TOYOTA |
Acura
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CEO Koki Hirashima 1919 Torrance Blvd. 500-2S-2A Torrance, CA 90501-2746 800-382-2238 |
Chevrolet, Cadillac, Buick
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CEO Rick Wagoner General Motors 300 Renaissance Center P.O. Box 300, MC 482-C27-B22 Detroit, MI 48265-3000 313-556-5000 |
Hyundai Motor America
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CEO Michael P. Buckingham Hyundai Motor America 10550 Talbert Avenue Fountain Valley, CA 92728-0850 800-826-CARS |
Infiniti
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CEO Mark Igo Infiniti P.O. Box 191 Gardena, CA 90248 800-662-6200 |
Advertiser
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Corporate Contacts
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Red Lobster
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CEO Joseph Lee Red Lobster 5900 Lake Ellenor Drive Orlando, FL 32809 800-LOBSTER |
Outback Steakhouse
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CEO Chris T. Sullivan Outback Steakhouse 2202 N. West Shore Blvd. 5th Floor Tampa, FL 33607 877-733-6774 |
Kentucky Fried Chicken
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CEO David C. Novak Yum! 1441 Gardiner Lane Louisville, KY 40213 866-2YUMYUM |
Advertiser
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Corporate Contacts
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U.S. Postal Service
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Postmaster General John E. Potter U.S. Postal Service 475 L'Enfant Plaza SW Washington, D.C. 20260 800-275-8777 |
DHL America
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CEO John Fellows DHL America 1200 South Pine Island Road Suite 600 Plantation, FL 33324 800-CALL-DHL |
UPS
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CEO Michael L. Eskey UPS 55 Glenlake Parkway, NE Atlanta, GA 30328 800-PICK-UPS |
Advertiser
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Corporate Contacts
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Lifesavers, Grape-Nuts
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CEO Roger Deromedi Kraft 1 Kraft Ct. Glenview, Ill. 60025 847-646-2666 |
Pepsi, Quaker Oatmeal
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CEO Steven Reinemund PepsiCo. 700 Anderson Hill Rd. Purchase, NY 10577 914-253-2000 |
Cheerios, Progresso Soup
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CEO Stephen Sanger General Mills P.O. Box 1113 Minneapolis, Minn. 55440 763-764-7600 |
Campbell's Soup
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CEO Douglas Conant Campbell's Soup Company 1 Campbell Pl. Camden, N.J. 08103-1701 856-342-4800 |
Hidden Valley Ranch Dressing
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CEO Jerry Johnston Clorox 1221 Broadway Oakland, Calif. 94612 800-537-2823 |