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Here's who pays to keep Dan Rather on the air

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Dan Rather’s Corporate Enablers

Here’s who pays to keep Dan Rather on the air

On Wednesday, September 8, CBS broadcast a “60 Minutes” program in which CBS “Evening News” anchor Dan Rather used alleged Texas Air National Guard documents to attack President Bush’s service in the Guard.

Since then, numerous experts have persuasively demonstrated that the documents were forgeries. Remarkably, however, even before Rather broadcast his story, two document experts hired by CBS told the network they had problems with them. One, Emily Will, told ABC News: “I told them [CBS] that all the questions I was asking [about the documents] at that time, which was Tuesday night, they were going to be asked by hundreds of other document examiners on Thursday if they ran with the story.” CBS nonetheless ran with the story and, as late as September 20, Dan Rather was still insisting to the Chicago Tribune: “Do I think they’re forged? No.”

What do you think of Rather’s performance in this fiasco and his continued status as the anchor of CBS’s “Evening News”? The corporate sponsors of “60 Minutes” and the “Evening News” ought to be interested in your views. Below are the names and corporate contacts of some of the advertisers who have sponsored these programs between September 8 (when the forged-documents story aired) and September 26. A complete list of “60 Minutes” and “Evening News” advertisers in that time period is available here.

Finance
Advertiser
Corporate Contacts
Morgan Stanley
CEO Philip J. Purcell
Morgan Stanley
1585 Broadway
New York, NY 10036
212-761-4000
UBS
Chairman Marcel Ospel
UBS
1285 Avenue of Americas, 19th Floor
New York, NY 10019
212-713-2000
Clothing
Advertiser
Corporate Contacts
L.L. Bean
Chairman Leon Gorman
L.L. Bean Inc.
Freeport, ME 04033-0001
800-441-5713
Kohl’s
CEO Larry Montgomery
Kohl’s Department Stores
N56 W17000 Ridgewood Drive
Menomonee Falls, WI 53051
866-887-8884
Phone Service
Advertiser
Corporate Contacts
Sprint PCS
CEO Gary Forsee
Sprint
P.O. Box 7086
London, Ky. 40742
888-211-4727
Cingular Wireless
CEO Stanley Sigman
Cingular
Glenridge Highlands Two
5565 Glenridge Connector
Atlanta, Ga. 30342
866-CINGULAR
Hardware
Advertiser
Corporate Contacts
Ace
CEO David Hodnik
Ace Hardware Corporation
2200 Kensington Ct.
Oak Brook, IL 60523-2100
866-290-5334
Home Depot
CEO Robert L. Nardelli
Home Depot
2455 Paces Ferry Road, NW
Atlanta, GA 30339-4024
800-553-3199
Lowe’s
CEO Robert L. Tillman
Lowe’s
P.O. Box 1111
North Wilkesboro, NC 28656
800-44LOWES
Cosmetics
Advertiser
Corporate Contacts
Cover Girl, Olay
A.G. Lafley
Procter & Gamble Company
One Procter & Gamble Plaza
Cincinnati, Ohio 45202
L’Oreal
CEO Lindsay Owen-Jones
L’Oreal
575 5th Avenue
New York, NY 10017
Just for Men by Combe
CEO Chris Combe
Combe
1101 Westchester Avenue
White Plains, NY 10604
Automobiles
Advertiser
Corporate Contacts
Ford, Lincoln, Mercury
CEO William C. Ford, Jr.
Ford Motor Company
P.O. Box 685
Dearborn, MI 48126-0685
800-232-5952
Toyota Motor North America
CEO Toshiaki Taguchi
Toyota Motor North America
19001 S. Western Ave., Dept. WC 11
Torrance, CA 90509-2991
800-GO TOYOTA
Acura
CEO Koki Hirashima
1919 Torrance Blvd. 500-2S-2A
Torrance, CA 90501-2746
800-382-2238
Chevrolet, Cadillac, Buick
CEO Rick Wagoner
General Motors
300 Renaissance Center
P.O. Box 300, MC 482-C27-B22
Detroit, MI 48265-3000
313-556-5000
Hyundai Motor America
CEO Michael P. Buckingham
Hyundai Motor America
10550 Talbert Avenue
Fountain Valley, CA 92728-0850
800-826-CARS
Infiniti
CEO Mark Igo
Infiniti
P.O. Box 191
Gardena, CA 90248
800-662-6200
Restaurants
Advertiser
Corporate Contacts
Red Lobster
CEO Joseph Lee
Red Lobster
5900 Lake Ellenor Drive
Orlando, FL 32809
800-LOBSTER
Outback Steakhouse
CEO Chris T. Sullivan
Outback Steakhouse
2202 N. West Shore Blvd.
5th Floor
Tampa, FL 33607
877-733-6774
Kentucky Fried Chicken
CEO David C. Novak
Yum!
1441 Gardiner Lane
Louisville, KY 40213
866-2YUMYUM
Delivery Services
Advertiser
Corporate Contacts
U.S. Postal Service
Postmaster General John E. Potter
U.S. Postal Service
475 L’Enfant Plaza SW
Washington, D.C. 20260
800-275-8777
DHL America
CEO John Fellows
DHL America
1200 South Pine Island Road
Suite 600
Plantation, FL 33324
800-CALL-DHL
UPS
CEO Michael L. Eskey
UPS
55 Glenlake Parkway, NE
Atlanta, GA 30328
800-PICK-UPS
Food
Advertiser
Corporate Contacts
Lifesavers, Grape-Nuts
CEO Roger Deromedi
Kraft
1 Kraft Ct.
Glenview, Ill. 60025
847-646-2666
Pepsi, Quaker Oatmeal
CEO Steven Reinemund
PepsiCo.
700 Anderson Hill Rd.
Purchase, NY 10577
914-253-2000
Cheerios, Progresso Soup
CEO Stephen Sanger
General Mills
P.O. Box 1113
Minneapolis, Minn. 55440
763-764-7600
Campbell’s Soup
CEO Douglas Conant
Campbell’s Soup Company
1 Campbell Pl.
Camden, N.J. 08103-1701
856-342-4800
Hidden Valley Ranch Dressing
CEO Jerry Johnston
Clorox
1221 Broadway
Oakland, Calif. 94612
800-537-2823
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