Making Sense of Health Apps and Where mHealth is Headed with Happtique
Joining me this week on PowerTalk is Ben Chodor, co-founder of Happtique, a company that certifies medical, health and fitness apps through its App Certification program and helps healthcare professionals fill prescriptions with its App Prescribing prescription tool.
That’s right; we’re going behind the scenes and in the know this week on mHealth.
It’s no secret that our lives are becoming more and more connected. Mobile carriers like AT&T, Verizon and others are looking for new revenue streams as smartphone and tablet sales grow. We’re hearing more about The Connected Car, The Connected Home and wearables. In that last category, we’ve seen smartwatches and other devices from Samsung, Nike (NKE), Fitbit, Jawbone and others. These devices include smartwatches, Fuelbands, fitness trackers, activity trackers and the like.
With a rich ecosystem of supported devices and applications, mHealth enables you to manage your personal health and wellness from the palm of your hand, anytime, anywhere.
Given the explosive growth of what I call the Connected Society, revenue in the global mobile health market is expected to reach $26 billion in 2017, according to a report released by Research2Guidance. Driving that is the 1.7 billion people that are expected to download health apps by 2017. And there is no shortage to choose from. Today, there are about 97,000 mobile health apps in 62 different app stores.
That’s where Happtique comes into play. As you’ll hear Ben talk about, there is a lot going on in the world of health, prescriptions and apps. Before too long, your insurance company may reimburse you for your home healthcare equipment AND the apps that not only run them but connect them with your physicians. If you think that’s exciting, just wait until you hear what Ben and I talk about in this edition of PowerTalk.
Listen to my behind-the-scenes PowerTalk conversation now, so you are even more in the know:
Access prior PowerTalk interviews here:
Press Contact: Patricia Jackson 202/677-4478 * email@example.com.