Digital Advertising Experiences Phenomenal Growth
Digital advertising is up 15 percent during the past year. This phenomenal growth is driven by the penetration of mobile internet use. Potential advertisers are also attracted by the highly targeted nature of digital advertising: a big deal between CBS and Twitter was announced this week. “Digital advertising is continuing to pull dollars from traditional media,” said ComScore Chairman Gian Fulgoni, referring to the decline of ad revenue for newspaper and magazines.