New law turns down the volume on TV commercials
THERE IS NO NEED TO ADJUST THE VOLUME ON YOUR TELEVISION SET.
Not anymore. Beginning today, the Commercial Advertisement Loudness Mitigation Act (CALM) passed by two years ago by Congress finally goes into effect.
That means, under threat from the Federal Communications Commission (FCC), the audio on TV commercials cannot be broadcast at louder levels than the accompanying program.
The law was authored by Sen. Roger Wicker (R-Miss.) who argued that excessively loud commercials were just plain annoying and drove families away from quality television programming.
“This is a common sense approach to a problem that plagues individuals across the nation and will create a more enjoyable television experience,” Wicker said today.
The new law also allows viewers to report violations directly to the FCC via its web site.