The Chase 2012

TWO AMERICAS: MSM and the Blogs

Nate Silver, at FiveThirtyEight at the New York Times had an analysis of the potential presidential candidates that are receiving the most coverage in the mainstream media and the blogs. Silver noted that:

In traditional media outlets like The New York Times, these five candidates are receiving the most coverage: Newt Gingrich, Sarah Palin, Mitt Romney, Haley Barbour and Tim Pawlenty. …

Meanwhile, rather than Mr. Romney, Mr. Barbour and Mr. Pawlenty, the top five in the blogosphere has Ms. Palin and Mr. Gingrich accompanied by three somewhat more controversial candidates: Donald Trump, Ron Paul and Michele Bachmann.

The news cycle is becoming more fragmented, and the news cycle is becoming shorter and quicker. As a result, more non traditional sources act as de facto editors and go-to sources for many in the populace, and so the coverage of a candidate in the blogosphere will become more important. In fact, many candidates are even including opinions from bloggers and tweeters, many of whom unknown to more mainstream sources and outlets, in their press clippings, which shows the power of the medium.

One candidate this cycle who may be the beneficiary of this phenomenon and may surprise the MSM is Herman Cain, and I’m surprised he was not initially on the top five list in the blogosphere. Cain has a fervent and enthusiastic following among those in the blogging world, and that could potentially translate into an uptick in poll numbers and actual votes as this cycle plays out. And it is something the mainstream media should keep an eye on going forward.

HUMAN EVENTS has partnered with Zeta Buzz, which will continually monitor the blogs and the social media world, and determine not only how much a candidate is covered in these mediums but how intense their coverage is both in terms of posivitity and negativity. In addition, Zeta Buzz has been monitoring the potential presidential candidates for months in order to give our readers more than a snapshot. Their research will allow readers to see how a candidate’s coverage in the social media world has improved over a period of time and will allow our readers to have many points of reference going forward.


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